Even though we’re in the midst of another busy wedding season, I wanted to switch things up and share a unique project I had the pleasure of collaborating on recently. J. Brooks Jewelers is a Utah staple that makes stylish and timeless pieces with a fashionable twist. And for their newest bridal collection, I had the opportunity to capture their stunning line of modern engagement rings in downtown Salt Lake City with a seriously talented team. In this post, I’ll be covering all the details from the shoot and of course sharing all the photos at the end so stay tuned…

J. Brooks Editorial Photoshoot

The inspiration for this bridal collection photoshoot was all about editorial vibes. Think models dripping in gorgeous jewelry, chic bridal outfits and flash photography. The Utah State Capitol Building ended up being the perfect setting with its towering marble columns, sky-high ceilings and picturesque terraces. We covered everything from ring detail shots to multiple scenes of our gorgeous models showcasing modern bridal looks. The collection highlighted twenty-six new engagement ring designs ranging from classic and timeless to unique and contemporary. Oval and radiant cut diamonds were the stars of the show and we also saw lots of hidden halo and sleek band designs. If you’re looking for the newest engagement ring trends or inspiration, you can shop the full J. Brooks Bridal Collection here.

The Vision

Preparing for an editorial brand photoshoot is such a different process than getting ready to capture my couples on their wedding day or for an engagement session. Since this shoot was all about showcasing the new line of modern engagement rings, we carefully crafted every detail to highlight the jewelry. The vision for this shoot was brought together by Erica from Stay Co. and the ladies from the J. Brooks’ team and they absolutely nailed it. After a creative brainstorming session, we put together a very editorial, cool-girl-style moodboard to reference during the planning process. We knew we wanted the looks to be representative of a modern, edgy bride, so we mixed in some couture-esque dresses with sleek pant suits and stylish accessories. We also decided to include some props that fit the shoot aesthetic like thick strands of pearls, Le Labo perfumes and  glasses of champagne. Once we arrived on-site, everything came together so seamlessly and we were feeling more inspired with every scene. Just a reminder that prior preparation is so important when it comes to making the most out of your branding photoshoot! 

The Team

As always, I could not have brought this shoot to life without a collaborative team of amazing vendors, many of whom I’ve had the pleasure of working with before. Whether you’re looking for services for a branding photoshoot or upcoming event, I cannot recommend these creatives enough. At the helm of Art Direction was the incredibly talented Erica of Stay Co who also offers wedding and event styling, branding direction and wardrobe stylings services. Our gorgeous models included Kasemire Dieumerci and Miah Perez who were an absolute dream to work with. And Samantha from Makeup by Samantha J made everyone look absolutely stunning. This entire photoshoot was such a collaborative process that made for the most fun and inspiring day on set. Not to mention, everyone’s hard work resulted in the perfect representation of this new collection.

Branding imagery is so key when it comes to introducing a new product line or establishing your brand identity and values. It’s also one of my favorite types of projects to work on because it’s such an inspiring, creative and collaborative process. If you’re ready to establish your brand identity and create beautiful visuals that represent you and your brand, I’d love to connect and brainstorm about a potential shoot. In the meantime, enjoy all the shots from J. Brook’s stunning Bridal Collection shoot and find inspiration for your modern engagement ring, branding photoshoot or chic bridal style!